Pack A · The Grown-Out Family · destination: /renovations
Don't Move. Transform.
A-V1 · Barrie More House (Short) · LAUNCH
The realtor-math ad, tight. Hook "Barrie homeowners" + too-small-for-five, the what-it-costs-to-move checklist builds item by item (real estate, land tax, movers, the rate), click-the-link form UI, "before you call a realtor, run the math with me," animated end card.
Primary text (draft)
Run the numbers before you list. Between commissions, land transfer tax, and the rate you'd give up, moving costs more than most people think. An addition builds what you need on the lot you already own. Request your quote and Luca will call you.
Headline (draft)
Don't move. Transform.
A-V2 · Outgrown + ADU · LAUNCH
Same pain, different attack: after the moving math it lands the emotional weld ("a house somebody else designed, away from the street your kids grew up on"), then names the mechanism - backyard ADU or second-storey addition, red-house diagrams, "THE SOLUTION" - and closes direct-to-Luca with the 1-2-3 + "No pressure." Animated end card.
Primary text (draft)
Same street. Same schools. Same neighbours. More house. A second-storey addition or a backyard suite builds the space your family needs on the lot you already own. Request your quote and Luca will call you.
Headline (draft)
Outgrown the house you love?
A-V3 · Barrie More House (Long) · BANK
Same script as A-V1 with both belief blocks in: craft b-roll after the hook, then the value-card run (deal with the builder / calls within the hour / schedule that holds / limited projects) before the close. Held out of launch: same hook as A-V1 would split thumbstop reads, and 54s pays a retention tax on cold traffic. First candidate for Pack 2 or retargeting duty.
Primary text (draft)
Run the numbers before you list. Between commissions, land transfer tax, and the rate you'd give up, moving costs more than most people think. An addition builds what you need on the lot you already own. Request your quote and Luca will call you.
Headline (draft)
Don't move. Transform.
1 / 5
A-C1 · The Reno Arc Carousel
One real project, told in order: the hook, the scary week-one moment, the invisible work, the payoff, the CTA card.
Primary text
One house, start to finish. Week one is the part everyone fears. The rest is what a managed renovation actually looks like: protected floors, a schedule that holds, one number to call. Swipe through what really happens.
Headline
Full renovations and additions
1 / 5
A-C2 · The Before And After · ADDED AUG 4
Cold-opens on the real before (chip, no clickbait card), three real afters, brand CTA card. The proof pillar the pack was missing.
Primary text (draft)
Swipe through a real one: the kitchen a family lived with, and the kitchen they live in now. Custom homes and full renovations across Barrie and Simcoe. Request your quote and Luca will call you.
Card headlines
The before / The after / The after / The after / Request your quote
A-S3 · Same House, New Everything · ADDED AUG 4
The single-glance before/after unit. Swap-in candidate or ninth ad, Jaden's call.
Primary text (draft)
One kitchen, one renovation, no moving truck. If the house is right but the space is wrong, transform it. Request your quote and Luca will call you.
Headline (draft)
Same house. New everything.
A-S1 · Outgrown
Primary text
Same street. Same schools. Same neighbours. More house. Additions and full renovations for families who love where they live.
Headline
Request your quote
A-S2 · The Math On Moving
Primary text
Run the numbers before you list. Between commissions, land transfer tax, and the rate you'd give up, moving costs more than most people think. An addition builds what you need on the lot you already own.
Headline
Don't move. Transform.
