Campoli · Round 1 CreativeInternal review · nothing is live
Nine ads, two packs, all from existing footage. Round 1.1: copy rebuilt against the avatar audit. Every piece now answers the four questions (avatar, missing belief, mechanism, offer): A-pack cards walk A's emotional arc instead of craft pride, claims got replaced with demonstrations, the cheapest-quote education static was the missing pillar, and the CTA cards carry selectivity. Videos are review encodes; full masters on the PC (media/campoli/creative-r1/).
Pack A · The Grown-Out Family · destination: /renovations

Don't Move. Transform.

A-V1 · The Demo Recut

Video · 35s · 9:16 · cut from the Spade Tottenham reel (109s to 35s), kinetic text pass added
Luca's intro kept intact (name + months of planning + come take a look), demo escalates, branded drone outro, CTA end card. Music bed relaid under the montage so the cuts don't jump.
Primary text
They loved the house. They ran out of room. Instead of moving, they opened up the main floor and rebuilt it around how the family actually lives. If you've outgrown the house you love, you don't need a realtor. You need a builder who can show you what it could become. Request your quote and Luca will call you.
Headline
Don't move. Transform.
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A-C1 · The Reno Arc Carousel

Carousel · 5 cards · 4:5 · process-proof framing (no fake before/after)
One real project, told in order: the hook, the scary week-one moment, the invisible work, the payoff, the CTA card.
Primary text
One house, start to finish. Week one is the part everyone fears. The rest is what a managed renovation actually looks like: protected floors, a schedule that holds, one number to call. Swipe through what really happens.
Headline
Full renovations and additions

A-S1 · Outgrown

Static · 4:5 · chandelier demo photo
Primary text
Same street. Same schools. Same neighbours. More house. Additions and full renovations for families who love where they live.
Headline
Request your quote

A-S2 · The Math On Moving

Static · 4:5 · education piece, no dollar figures by design
Primary text
Run the numbers before you list. Between commissions, land transfer tax, and the rate you'd give up, moving costs more than most people think. An addition builds what you need on the lot you already own.
Headline
Don't move. Transform.
Pack B · The Forever-Home Builder · destination: /custom-home

The Details Nobody Sees

B-V1 · Herringbone

Video · 57s · 9:16 · Spade floor reel + CTA end card + kinetic text pass
The anchor. "Herringbone has a special way of exposing shortcuts. We don't take them." The reel already ends on the branded board shot; the end card lands right after it.
Primary text
Herringbone has a special way of exposing shortcuts. We don't take them. Watch how a floor goes in when the base under it is made true first. Custom homes and full renovations for people building the home they plan to keep.
Headline
We don't chase volume

B-V2 · Planning Meets Craft

Video · 28s · 9:16 · cross-cut: demo intro + floor craft, same project, kinetic text pass added
Luca's face and "we spent months planning" opening, straight into the craft chain: adhesive, mallet, measure, clean-as-you-go, the logo board.
Primary text
Months of planning before a single board goes down. That's what a proper build takes. If you're building the home you plan to keep, request your quote and Luca will call you.
Headline
Built like our name is on it
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B-C1 · What We Refuse To Shortcut

Carousel · 6 cards · 4:5 · craft macros
Primary text
The details you'll never see decide how long your home lasts. Swipe through the ones we refuse to shortcut.
Headline
Custom homes and full renovations

B-S1 · Kids Are Watching

Static · 4:5 · the strongest trust photo in the library, copy now demonstrates instead of claims
Primary text
We build like our kids are watching. Because on our sites, they sometimes are. Custom homes and full renovations across Barrie and Simcoe County, for people building the home they plan to keep.
Headline
Request your quote
The cheapest quote is a guess

B-S2 · The Cheapest Quote

Static · 4:5 · the education pillar: the belief update that answers "why are you more expensive"
Primary text
Two quotes land on your table and one is a lot lower. Before you take it, ask what it skipped. An honest number includes the structure check, the leveling, and the things behind the walls. A low one usually doesn't, and you find out mid-build, when it can't be unfound. The cheapest quote is the most expensive mistake.
Headline
Why we're not the cheapest

The End Card

Closes every video · 9:16 and 4:5 masters exist
Wordmark extracted clean from the logo file, CTA chip, site line. Swap the domain line if the ads should carry the offers subdomain instead.